Our Story | eudae

eudae, taken from
eudaimonia

“human flourishing” a contented state of being
happy, healthy & prosperous.

Our Founder's Story

I’m Charlotte, and I created eudae out of a deep passion for women’s health and wellbeing. After being diagnosed with both Graves Disease (hyperthyroidism) & Hashimoto's in 2019, I experienced first hand how imbalances in the body can impact every aspect of life, from energy and mood to my cycle and stress. Navigating my own healing process led me to explore holistic approaches that support the body naturally, rather than just masking symptoms.

I built eudae whilst I was pregnant and launched with my newborn son. Navigating new motherhood whilst helping other women has been so fulfilling and I'm so happy you're here.

Through years of research, trial, and personal experience, I discovered the power of nutrition, botanical medicine, and lifestyle shifts in restoring balance. I believe true wellness comes from nurturing the body as a whole, supporting our hormones, metabolism, and mind with natural, nourishing ingredients - eudae was born from this belief.

Our mission is to create science-backed, high-quality formulas that support women’s well-being at every stage of life. We use only the finest ingredients at eudae, expertly selected and professionally formulated for real results.

Whether you're navigating hormonal changes, PMS, menopause, low energy, or simply seeking natural ways to thrive, eudae is a brand you can trust on your wellness journey.

Each ingredient had to meet 3 non-negotiable criteria

Backed by Science

We only selected ingredients with clinical evidence or strong traditional use supporting hormone health, stress adaptation, or endocrine function.

Works in Synergy

We created a formula where ingredients complement, not compete. Every adaptogen, mineral, botanical and inigredient plays a specific role in the overall balance. Rather than isolating individual hormones like estrogen or progesterone, our formula takes a whole-system approach - supporting adrenal, thyroid, metabolism, and the menstrual cycle, which all play key roles in hormonal health.

Clean and Ethical

All ingredients are natural, made in the UK, and packaging is recyclable. You won’t find any artificial sweeteners, preservatives, soy, gluten, or synthetic hormones in our powder. Just clean, plant-based support your body will recognize and respond to.

This product is more than just a supplement - it’s a movement. A step toward empowering women to take control of their health through knowledge, nourishment, and natural support.